Allied Electronics & Automation launches website accessibility initiative

This latest web development initiative builds on a series of website updates designed to reflect Allied’s digital-focused business model and further demonstrates its award-winning commitment to inclusivity.

FORT WORTH, TX, July 25, 2022 /PRNewswire/ — Allied Electronics & Automation, a trading brand of RS Group plc (LSE: RS1), a global omnichannel provider of product and service solutions, reinforces its award-winning commitment to inclusivity by launching a new accessible website initiative.

Allied has actively engaged in a series of website upgrade initiatives designed to reflect its digital-centric business model and deliver a tightly interconnected, customer-centric experience on any device. The latest major update focused on translating customer feedback into new website features, ranging from a site search overhaul to a revamped order history interface and performance improvements. basics such as faster page load times. For this latest update, Allied’s web development team is exploring inclusive design strategies that aim to ensure products and services are accessible and usable by as many people as possible.

The team used from Cambridge University Comprehensive Inclusive Design Toolkit to learn more about these strategies and how to apply them effectively to improve the accessibility of Allied’s website. As part of this approach, the team takes into account factors such as changing employee demographics, longer life expectancies and delayed retirements and strives to proactively adapt to a more inclusive range of sensory, motor and cognitive abilities with simple, direct and thoughtful design choices. for desktop and mobile sites. The team even purchased specialized gloves and goggles designed to provide them with first-hand experience of dexterity and common age-related visual limitations.

“We are currently creating a new global web design system and as part of this we are expanding our understanding of accessibility to optimize our user experience,” said Brandon Bazaar, Principal UX Designer at Allied Electronics & Automation. “To help us understand, understand and better serve our users throughout this design process, we have acquired simulation gloves and goggles developed by Cambridge University that allow us to discover how our designs affect many of our users.”

The Cambridge Simulation Gloves simulate the kind of limited dexterity that can be caused by arthritis, for example, and will allow Allied UX designers to experiment and analyze their user interface in a more thoughtful and inclusive way. Similarly, the Cambridge Simulation Glasses provide the team with new insights into how users with varying degrees of vision loss interpret their designs, which is likely to have a direct effect on item-related decisions. such as contrast and font size.

“One of the things we learned working on from Cambridge University Inclusive Design Toolkit is that there is a vast capability gap between the average vision clarity of young male designers and people with vision loss acute enough to require assistive technologies,” Bazar said. “By designing only for what we feel is optimal, we were inadvertently excluding almost half of our website users, which not only goes against our digital-first, customer-centric business model, but also goes against Allied’s core values. We are therefore very excited about our new website accessibility initiative and are proud to be working to provide our customers, employees and channel partners with a more personal, transparent, progressive and inclusive experience in the near future. “

Allied Electronics & Automation, subsidiary of RS Group
Allied Electronics & Automation is a trade mark of RS Group plc (formerly Electrocomponents plc), one of the world’s leading providers of omnichannel industrial product and service solutions to customers involved in the design, construction and maintenance of equipment and of industrial operations, in a safe and sustainable way. RS Group plc stocks over 700,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and offers a wide range of products and service solutions to over 1.2 million industrial customers. With operations in 32 countries, we trade through multiple channels and ship nearly 60,000 packages daily.

We support our customers throughout the product life cycle, whether through innovation and technical support in the design phase, improving time to market and productivity in the construction phase, or reducing purchasing costs and optimizing stocks during the maintenance phase. We provide our customers with tailor-made product and service proposals that are essential to the smooth running of their business and save them time and money.

RS Group plc is listed on the London Stock Exchange under the ticker symbol RS1 and during the financial year ended March 31, 2022declared turnover of $3.3 billion.

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Editorial Contact and Media Inquiries:
Karen Gavenda
Allied Electronics & Automation, subsidiary of RS Group
[email protected]

SOURCE Allied Electronics and Automation

Luz W. German