Home Outlet store Asheboro’s Super Deals Discount Store Thanks Customers With Markdowns

Asheboro’s Super Deals Discount Store Thanks Customers With Markdowns


The COVID-19 pandemic has had a lasting economic impact on businesses and consumers. The local Super Deals Discount store in Asheboro hopes to lighten the load on its loyal customers by offering a wide variety of merchandise at discounted prices.

Super Deals Discount Store, located at 1215 Shana Lane, is owned by Beverly and Danny Richardson. The Richardsons initially went retail in North Myrtle Beach, but opened a second location in Asheboro, run by their daughter Jessica Kindley.

The Asheboro site, which opened in 2018, has just two people: Kindley and employee Alyssa Uhl.

“It’s a family business, a small business (and) we have great customers,” Uhl said. “We have products ranging from shower gel (to) clothes, bedding, toys … things for the house and just basic necessities.”

Not only does the store have a wide variety of products, the items are sold at a 20-90% discount compared to large retailers.

“All of our merchandise is new. We get it brand new so there are no return items from Amazon or anything like that. We try to offer (products) to the community at a lower price. to what it would be at the average thrift store or retail store, ”Uhl said.

Jessica Kindley and Alyssa Uhl are the only two employees of the family business.

To maximize savings, customers can also match prices to major retailers, although Uhl said the store’s price is generally better.

So how can the store offer so many items at such great prices?

“We get a big truck from different big companies where they maybe have a surplus of items that just don’t perform well in their stores. They sell it to stores like us at cheaper prices,” Uhl explained. . “We get it at a slightly lower price and this is how we can offer our items at such a favorable price to our customers. “

The store is open from 10 a.m. to 6 p.m. every day and offers sought-after merchandise with discounts of 20 to 90% compared to major brands.

According to Uhl, toys sold in stores are the most popular items, followed closely by personal care and basic necessities like shampoo, shower gel, etc. With the holiday season quickly approaching, Uhl expects clothing, shoes and bedding to be better sellers.

Like many, the company struggled during the COVID-19 pandemic, but Uhl said the company’s loyal customer base kept them afloat.

“It’s been tough but honestly our customers have been very good at staying loyal to us and our customers, honestly, are what really got us through this,” she said. “They’ve all been really encouraging.”

Some of the store's most popular items are toys, personal care products, clothing, and household items.

From bigger gestures like bringing Kindley and Uhl’s lunch to the store to smaller acts like fair shopping at the Asheboro store, Uhl said customers have helped keep morale up despite working longer hours with just two employees at the store.

“It’s a blessing that we have such a loyal customer base to keep our jobs,” she said. “Without our loyal customer base, we would not have survived COVID and we are just very fortunate to be able to serve here. “

Supers Deals Discount Store is open from 10 a.m. to 6 p.m. daily.

As the community moves through the pandemic, Super Deals Discount Store has its eye on future growth. For now, the store is working to grow its social media presence, attracting new customers and engaging existing ones.

To follow the store’s news, visit its Facebook page, Super Discount Store Offers.

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Elizabeth Pattman is the hot topics reporter for The Times-News in Burlington, covering business, COVID-19 and all the trends. Contact Elizabeth (she) at [email protected] I’m also available on social media @EPattmanTN on Twitter or @burlingtontimesnews on Instagram.

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