Big goals require big change and On Tap Credit Union has promoted four new directors to strategic roles

GOLDEN, Colorado–(BUSINESS WIRE)–On Tap Credit Union is not an ordinary bank or credit union. Founded in 1954 in Golden, Colorado, we provide financial counseling in a friendly environment, making it easy to help our members build financial solutions with their goals in mind. As we continue to grow our membership base, we are focused on our strategic goals which include promoting from within by adding four new director positions and aligning our leadership team for growth.

In order for the credit union to continue its growth initiative, we promoted four of our managers to Director positions to achieve key deliverables: Dawn Sanchez to Director of Strategic Implementations, Alana Kelly to Director of Marketing, Tyler Richards as director of consumer loans. , and Jennifer Dooley as Director of Retail Delivery. Each of these promotions is in line with our company’s growth goals and commitment to continue building solutions with our members in mind.

“Promotion within our organization is an important aspect of our corporate culture and helps accelerate our strategic goals as we continue to build solutions for our members,” said President and CEO of On Tap Credit. Union, Tracie Wilcox. “Each person is unique in their role and brings years of value well beyond their time at On Tap, and we are excited to continue to strengthen our leadership team. »

Prior to joining On Tap, Sanchez held several positions in the finance space related to operations, regulatory program development and project management at the VP level. With nearly 20 years of experience at Peak National Bank, First Western Financial and the City of Englewood, we were delighted to bring Dawn and her range of skills to the On Tap team in August 2017. In addition to In her project management role, Dawn is responsible for the credit union‘s IT security, which includes a baseline information security program. She also very actively supports the Disaster Recovery and Digital steering committees.

As for Kelly, she joined On Tap Credit Union in June 2019, bringing with her more than 12 years of experience developing, implementing and evaluating successful marketing and communications strategies. In her first six months, while still learning the credit union industry, she improved marketing processes, developed a social strategy, improved internal communications, and produced a community engagement and social responsibility plan. of business. She never let pandemic roadblocks stop her. Instead of canceling Member Appreciation Day, she made it digital, making it one of our biggest member appreciation engagements. Kelly has been a major player in strategic projects including launching digital marketing automation, generating leads for loans, improving mortgage marketing efforts, and is active on the digital steering committee. In 2021, she won the Rising Star award from the CUNA Marketing & Business Development Council.

Richards joined On Tap Credit Union in 2015 as an underwriter before moving into retail as chief operating officer. As Director of Consumer Loans at On Tap Credit Union, he oversees credit union collections and consumer loan portfolios. He serves on the Board of Directors for the Denver Area Chapter, the Professionals of the Colorado Young Credit Union, as well as the Professional Council of the Mountain West Young Credit Union. Richards received the Outstanding Young Professional designation from the Mountain West Credit Union Foundation, and was selected in 2021 to serve as the Colorado representative for the foundation’s Executive Leadership Program. Richards also sits on the Assets and Liabilities, Security and Information Technology, and Project Portfolio Committees of the credit union. He holds a Bachelor of Arts in Journalism and Business from the University of Wyoming.

Dooley joined On Tap Credit Union in October 2021 as Contact Center Manager, bringing with her more than 18 years of financial industry experience. During this time, she held several positions including Cashier, Senior Cashier, Personal Banker, Service Manager, Branch Manager, Consumer Loans Specialist, Loans Service Officer, Personal Loans Team Leader consumer, consumer loan supervisor, and now she’s been promoted to retail delivery manager. role. In a nod to her passion for the community in which she lives and serves, she has given back to organizations in Texas where she has spent most of her career. She has organized volunteer efforts for Austin Pets Alive, Austin’s Pride Parade, Central Texas Food Bank, Light the Night Walk (in aid of leukemia and lymphoma), and Race for the Cure.

We raise our glasses to each of these individuals for coming together to complete our leadership team and continue to find ways to elevate our brand while raising awareness for the credit union.

Anyone interested in learning more about On Tap Credit Union can request a call back here,, or visit our website. We look forward to providing you with a financial solution!

About On Tap Credit Union

Formerly Coors Credit Union, On Tap Credit Union is a full-service cooperative financial institution serving people living and working in Jefferson, Denver, Boulder and Larimer counties. Founded in 1954, the credit union has $379 million in assets and 20,000 members who also own the organization. The credit union offers personal advice and financial solutions, including car, mortgage and home loans, credit cards, insurance, savings and investment accounts and financial advice, as well as a full range of business services, including a variety of commercial lending solutions. For more information, please visit

Luz W. German