Home Glass brand Chennai-based kitchenware brand the Indus Valley raises $ 1.1 million

Chennai-based kitchenware brand the Indus Valley raises $ 1.1 million

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Chennai-based direct-to-consumer cookware startup Indus Valley has raised $ 1.1 million from Rukam Capital, DSG Consumer Partners (DSGCP) and the Chennai Angels. The cycle also saw the participation of Lead Angels Network and Calega Family Office Investors Group.

Founded in 2016 by Jagadeesh Kumar and Madhumitha Udaykumar, The Indus Valley offers toxin-free kitchen products and claims to have achieved an annualized operating rate of 210 million yen. The products are made with natural materials like cast iron, iron, copper, clay and wood. In the past, the brand had raised seed money from the Chennai Angels.

Jagadeesh Kumar, Co-Founder and CEO of The Indus Valley, said, “We welcome Rukam Capital and DSG Consumer Partners on board to join us on our journey to thrive and deliver healthcare equipment to kitchens across the country. We have turned the segment upside down by being the industry’s number one driver, and since then it has been a high growth niche across the kitchenware industry.

Also read: Chennai Angels to invest 2.61 crore in Blaer Motors

The start-up said it has served more than two lakh of orders and has a strong digital retail presence in markets such as Amazon and Flipkart, in addition to retail. on its own website. He added that he is continually expanding his product line with the goal of increasing to 1,000 SKUs over the next 24 months.

Deepak Shahdadpuri, Managing Director of DSGCP, said, “We are seeing an evolution from functionality-oriented and value-oriented kitchen products to products that are healthier and better for you. We have followed this trend globally and have seen a shift to cast iron, ceramic, copper, wood and glass cookware, among others.

Archana Jahagirdar, Managing Partner, Rukam Capital added that as consumers move towards healthier and more sustainable lifestyles, The Indus Valley is helping this movement with its unique offerings.

“This industry has incredible potential to explore, and Indus Valley is focused on solving the problem people have of having chemical-free cookware. We believe that such start-ups and businesses can help people become more aware of their health and well-being, and in the coming days we can predict a significant increase in the demand for toxin-free cookware. She said.


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