Coca-Cola Adds New Drinks But Stops Others Right Now – Eat This, Not That
There’s no better way to beat the heat than cracking open an ice-cold drink that will quench your summer thirst. Coca-Cola is gearing up for the season by launching new drinks, but of the 200 brands it has worldwide, the company also plans to phase out other flavors by the end of the year. Yet there is no shortage of new or classic products that have been building customer loyalty for decades.
The company that brought us beloved brands like Minute Maid, Simply Lemonade and Sprite is adding more beverages to its product assortment while cutting others that haven’t quite made it. Keep scrolling to find out which drinks are coming or going.
Fans of the Simply Lemonade brand will be delighted to hear that a new ready-to-drink fortified seltzer is in development. This summer, the canned concoction is set to debut 4 flavors made with lemonade, including Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade, and Blueberry Lemonade. Each 12-ounce slim can contains 5% alcohol by volume and contains 170 calories per can.
The brand’s parent company, Coca-Cola, has teamed up with Molson Coors to bring the fortified lemonade products to life, first announcing the planned January release. As part of the collaboration, Molson Coors will produce, distribute and market Simply Spiked Lemonade, which will hit store shelves by summer.
Since its launch in 2006, Simply Lemonade has become “The Coca-Cola Company’s second-largest brand by net revenue in the United States, behind Coca-Cola, and Simply® beverages are found in half of all American homes,” according to a January 2022 press release.
Time is running out for Coca-Cola’s HONEST Tea line, which is expected to be discontinued by the end of the year. The company cited ongoing supply chain challenges as the reason for terminating the product after nearly 25 years. With flavors like Half Tea & Half Lemonade, Honey Green Tea, Peach Tea and Pomegranate Blue, Coca-Cola has announced that HONEST bottled tea will be phased out while the company instead focuses on other products like cans and HONEST Kids juice packets.
A press release revealed that HONEST tea was “negatively impacted by lower immediate consumption sales and limited glass supplies”. However, Gold Peak and Peace Teas will also remain available for purchase, and the company says there is often consumer overlap between the two.
Minute Maid’s new drink aims to target the Gen Z crowd. Aguas Frescas or Minute Maid AF features the “refreshing AF” slogan as a double meaning and comes in flavors like hibiscus, mango and strawberry, as well as two other flavors, Limonada and Strawberry Limon, both available at Coca-Cola Freestyle fountains. .
Traditional agua fresca is a light, non-alcoholic drink popular in Mexico and made of water, fruit, sugar, and lime juice. The Minute Maid version contains real fruit juice and natural flavors. Each 16-ounce can contains less than 100 calories.
A press release from Minute Maid AF noted that the fruit-based waters “will fill a void for Gen Z, who so far have not found a brand of juice to quench their collective thirst for diverse options and adventurous”.
Along with new drinks hitting grocery store shelves soon and others coming to a halt, a classic Coca-Cola brand is about to get very different.
Sprite fans, listen up! The classic, fizzy lemon-lime soda gets a makeover and wants customers to refresh from the inside out. Coca-Cola’s new ‘Heat Happens’ campaign features resigned logo and packaging with a strong focus on ‘keeping a cool head’ this summer despite life’s daily challenges, big and small (like queuing or losing your wifi connection).
The campaign announcement also mentioned that “Sprite’s packaging graphics will retain their recognizable green hue, while a clean look for Sprite Zero Sugar…[and] features a bold, black font and logo. The first-ever global platform will also have a “Recycle Me” message to support sustainability efforts.
What about the nutritional content of these drinks and others? Here are 5 brands of soda to avoid right now.
Hailing from Birmingham, Alabama, Alex Perry joins “Eat This, Not That!” as a freelance writer. Read more