Home Outlet store Delhi: Drinkers line up at liquor stores as vendors offer big discounts, some below MRPs

Delhi: Drinkers line up at liquor stores as vendors offer big discounts, some below MRPs



oi-Madhuri Adnal


Posted: Sunday February 13th 2022, 9:17 AM [IST]

Google One India News

New Delhi, February 13: Liquor stores in several parts of Delhi witnessed long queues of drinkers on Saturday, with some outlets offering discounts on different brands of liquor. Liquor stores in some parts of the city, including Jahangirpuri, Shahdara and Mayur Vihar, were offering up to 35% off select IMFL brands.

Delhi: Drinkers line up at liquor stores

Liquor stores must run out of stock by the end of March as licenses will be renewed in the new fiscal year, a liquor sales employee in East Delhi has said. “There are also some brands that haven’t resumed sales and retailers want to eliminate them through discounts and special offers like ‘buy one, get one free,'” he said. he declares.

A senior Excise Department officer said several other factors such as social distancing norms followed at liquor stores, wedding season and weekends were also behind the long queues.

A liquor trade expert said people were buying in large quantities due to falling rates. “The rush was more in stores located closer to the border towns of Haryana and Uttar Pradesh due to competition among retailers there to attract more customers,” he said.

The Delhi government’s new excise policy came into force in November last year.

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Article first published: Sunday, February 13, 2022, 9:17 a.m. [IST]