Home Online glasses Designer Optics: How are they changing the way people buy eyeglasses?

Designer Optics: How are they changing the way people buy eyeglasses?

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Any online purchase usually requires a leap of faith. It pays to buy from a reputable online retailer because you won’t be ripped off and you don’t have to worry about the product not arriving.

Glasses (Photo credit: Designer Optics)

New Delhi:

Buying anything online usually requires a leap of faith. It pays to buy from a reputable online retailer because you won’t be scammed and you don’t have to worry about the product arriving. However, some things have been perpetuated by assumptions about online shopping or e-commerce, such as price differences, convenience, and suitability. Designer Optics is here to take all those worries away and show why buying prescription eyewear online is the future.

“Which is more practical? Getting dressed and getting ready to leave the house, going to the store and trying on the many glasses available at the store while a sales representative rushes you and offers their advice or suggestions, or shopping from the comfort of your own home with the possibility of using a search function to find the designers, the frame style or even the color of your choice, all without anyone pushing you to buy? Aron Ekstein succinctly explains how Designer Optics is far superior to buying from the store, and he’s right. There are no digital databases available in stores and there is no way for customers to check out the full range even if they spend hours in the store. Online shopping is better in this regard because there is no need for a physical product, but a virtual representation which can be in the form of a video or a photo. While some may argue that you can only tell if a pair of glasses is right for you when you put them on, the technology is different.

You can use a virtual mirror to see how the glasses will look on you. After the pandemic, it’s much safer to try on glasses virtually anyway. Also, what about reviews? When you buy glasses from a physical store, you barely have time to browse online reviews to see what other buyers have to say about the product. But when you buy from Designer Optics, you have the ability to scroll through buyer reviews right on the page. Other than that, you have all the information you might need, and you won’t have to feel embarrassed by the sales representative or depend on them to provide you with accurate information.

Another common misconception is that buying glasses online is much more expensive than in a physical store. However, if you think about it, websites require next to nothing to set up and maintain compared to a physical store that has to go through renovations and monthly rent. Prices directly reflect the expenses that go into the entire process, from online marketing to staff training. E-commerce is largely automated and the risk of human error is much lower, and it’s highly unlikely that you’ll receive a wrong order unless you made the mistake yourself. Designer Optics brings fashionable lenses to the forefront of the online market by continuing to offer affordable and attractive eyewear lines.


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First published: January 22, 2022, 9:54:25 PM