Foster Grant’s new Sun Luv sunglasses, the ultimate new sunwear collection celebrating individuality, connection and durability define style at Miami Swim Week, July 14
As part of their promotion, Foster Grant Sun Luv sunglasses served as the official sunglasses of Paraiso Miami Beach, the official industry platform of Miami Swim Week from July 14th – 17 which was “the biggest swimming week yet” in his famous tent in Collins Park on miami beach. As an official sunglasses sponsor, Foster Grant Sun Luv organized a mini-boutique installed in the main pavilion of the fashion tent and offered sun love sunglasses to influencers, media and attendees who register with Host grant. The tent and activation were present across all major fashion shows with Paraiso Miami Beach, including Beach Bunny, Luli Fama, Nina SwimLabel VDM, Riot Swim, Azulu, Abyss by Abby SwimIcon Swim as well as Kittenish by Jessie James Deckerand Natasha Oakley and Devin Brugman which feature the new direct-to-consumer online swim brand MONDAY, which they founded in 2014.
In addition, Foster Grant Sun Luv was a featured sponsor of the BFYNE fashion show with selected sunglasses designed for runway looks. Fashion brand BFYNE by Marylanddesigner based Buki Adeoffered a great fit to help publicize the pillars of the SUN LUV collection that supports, including individuality, connection and responsibility – to ourselves, each other and our planet.
In addition, Host grant helped kick off Miami Swim Week by hosting the exclusive Paraiso Miami Beach Welcome Dinner hosted for top fashion media and Miami Swim Week established talent and influencers, including Jessie James Decker, Cindy Prado, Alexa Collins, skyler simpson and Maddi Webb to name a few.
“All for one and one for all” (#A4114A) is the premise behind Foster Grant’s New SUN LUV collection, which revels in good habits, good vibes and ultimate self-expression. Designed to reach a confident, forward-thinking and daring consumer, the SUN LUV collection offers high-end eyewear at an affordable price of $40. The SUN LUV collection has two moods – Chill and Play. Each mood has eight different sunglasses styles in a variety of bright and bold colorways only available at FosterGrant.com and Amazon.com.
“We know our customers want to feel good about their choice to purchase our eyewear. Foster Grant SUN LUV sunglasses are designed to help our customers express their own individuality while celebrating their connection to others and the planet” , said Denna Singleton, SVP Global Marketing and Portfolio Transformation, FGX. “FGX is committed to sustainability within our business. For the launch of Foster Grant SUN LUV, we are bringing that journey to life by offering all styles in a 100% recyclable brown paper tube that can be reused or recycled.”
The packaging is 100% recyclable, and is also stylishly printed and can be reused creatively. Each case comes with an A4114A® microfiber pouch and an A4114A® plastic rubber strap to “share the LUV” when worn around the world.
FGX International, an EssilorLuxottica company, is a leading designer and marketer of non-prescription reading glasses, optical frames and sunglasses with a portfolio of established and highly recognized eyewear brands and e-commerce channels , including Foster Grant®, Gargoyles®, Readers.com®, SunglassWarehouse.com® and SolarShield®. For more information, visit fgxi.com.
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SOURCE FGX International