Fans of Franzia boxed wine can show their devotion in a truly impressive way – dress up like the Halloween product.
Winery northeast of Ripon sells adult versions of its boxes online for $ 40. Each has a side pocket that dispenses real wine – your choice of chardonnay or a red blend.
“The new Franzia costumes give you a party, just like a real box of Franzia,” Collin Cooney, brand marketing director, said in a statement.
Franzia was one of the pioneers in the 1980s to sell wine in plastic-lined cardboard rather than glass bottles. It is today the best-selling box brand in the world.
The real cases contain 1.5, 3 or 5 liters, or up to 34 glasses of wine. The costumes are made of a soft material and stretch from the shoulders to the thighs of a typical adult.
Yes, this is a 21+ year old product. No one is suggesting dressing a toddler, despite the fact that a real five-liter box might be a good fit.
Costume sales started last Halloween. The company has improved them for 2021 with glow-in-the-dark text.
They can be purchased from part of the website which also offers Franzia clothing, pillows, beach towels, party mugs and more. Backpacks containing boxed wine were sold out but are now back in stock.
Franzia also online manual to make costumes from simple moving boxes.
“Our Franzia Halloween costumes have been inspired by our fans, whom we affectionately call ‘Franz’, who have been creating homemade Franzia Halloween costumes for years,” said Cooney.
The Highway 120 and Murphy Road plant is part of The Wine Group, based in Livermore. The exploitation of the region of Ripon dates from the first vineyard planted by Teresa Franzia in 1906.
The Wine Group is just behind E. & J. Modesto’s Gallo Winery for sales volume in the United States.