Home Fashion glasses Interview with Cole Sprouse, Versace eyewear campaign

Interview with Cole Sprouse, Versace eyewear campaign


In the not so distant past, Cole Sprouse showed up to every event in relatively understated suits, rarely flexing anything more adventurous than high-waisted pants. In simple terms, the Riverdale the star was certainly classy but barely flashy.

During the pandemic, however, Sprouse has metamorphosed into the very image of pomp and circumstance, dripping in patterns and taking the golden pill with head-to-toe Versace.

Sprouse’s open embrace of the lavish Italian house began when Versace cut a relatively simple striped suit for him several years ago, though he’s since swapped Versace’s low-key suit for the house’s baroque-print pajamas. To hell with subtlety.

It’s all part of Sprouse’s ongoing fashion evolution from being the king of Vineyard Vines to an open embrace of the joyous gaiety he embodied at the 2019 Met Gala.

Perhaps we have Donatella Versace to thank, because the two are apparently close enough that she could persuade Cole to take the helm of new Versace Eyewear imagery, the actor’s first real fashion campaign (he has already done a few magazine ads and editorials before, though).

It didn’t hurt that photographer Steven Klein, one of Sprouse’s photographic mentors, was also involved.

“I’ve had the pleasure of working with Steven three times now,” Sprouse exclusively told Highsnobiety. “At every opportunity, I feel like a student.”

“Steven and his team are masters of tone and lighting. I’d be lying if I said I don’t take notes on the specific setups they build on set. I’ve already implemented some of his practices in my personal photographic work.”

But why Versace? Why now?

“It’s as complicated as wearing the clothes that make me feel good. Or at least that’s how it started,” Sprouse continued. “After my initial connection with Donatella and the team, the relationship with Versace naturally deepened.”

“They all welcomed me with open arms, and a bit of that warmth that I carry with me now every time I put on a Versace item. I was born in Tuscany, so I also had the immense pleasure to be able to return to my native country, Italy, alongside Versace.”

Available for $278 to $368 at Luxottica-owned SunglassHut and LensCrafters eyewear stores, as well as select boutiques like Bloomingdales, Bergdorf Goodman, Saks and Nordstrom, the new Versace eyewear is bolder than anything we’ve seen Sprouse wear. previously, apart from the above. Met in shape.

But it’s all part of the personal growth that comes from working with creative people. The relationship with Versace, in particular, moved Sprouse enough to eventually partner with a fashion brand in the professional sense.

“From a professional point of view, I had not allied myself with any kind of exclusivity with a brand during my career, and when I felt welcomed by Versace, it all took on lucid meaning for me” , did he declare. “Both for business and pleasure.”

This won’t be Sprouse’s only adventurous fashion foray, though even the particularly eloquent actor isn’t sure exactly what happens next.

“I think everyone has deep fashion aspirations, even if they don’t proclaim it,” Sprouse says. “From the second we put on our outfit in the morning, we consciously or unconsciously demand organized interaction with our environment based on our experience in that environment growing up.”

“I believe that self-representation is essential to how we navigate our world, and in this way I would say I have started the line of questioning that points me towards greater aspirations in fashion.”

It is therefore appropriate to dress a Renaissance man in an Italian brand like Versace.