Australian wine brand, Jacob’s Creek, today launched a new campaign called ‘Call Stumps on Beer’ – encouraging Australians to change their usual beer drinking habits and try a glass of Jacob’s Creek wine.
The campaign by former Australian international cricketer and fast bowler Brett Lee includes the vision of the cricketing legend rolling over full beer cans while on the back of a lawn roller, and recommends some of his favorite Jacob’s Creek wines to try this summer.
Eric Thomson, Global Marketing Director of Pernod Ricard Winemakers, said: “As the cricketing season is in full swing, the campaign creates an opportunity to encourage Australians to switch to award-winning wines from Jacob’s Creek while watching great Australian sport. . The campaign comes as Jacob’s Creek has become the official wine partner of the International Cricket Council (ICC) until the end of 2023, with the next major tournament, the 2022 ICC Women’s Cricket World Cup, taking place in New Zealand in March.
Lee said of the campaign: “While I support drinking a cold beer while watching cricket, when you’re ready for a change, nothing beats a nice glass of Aussie wine. Jacob’s Creek has something for all tastes. It’s time to call Stumps on Beer, folks!
“My love of wine comes from when I was playing the Test series and after the Adelaide test, if we won, we would go wine tasting in the Barossa Valley. Jacob’s Creek has an incredible heritage and s strives for consistent quality in its winemaking. I enjoy sharing a glass of wine with my family and friends, whether watching a game, celebrating a milestone, the end of a tough week, or simply stopping and enjoying the moment.
Australia is hosting the ICC Men’s T20 World Cup for the first time this year from October 16 to November 13, 2022, following a record-breaking women’s event in 2020 held at the MCG on Day women’s international.
Client: Pernod Ricard Vignerons
Agency: Clemenger Group
PR: liquid ideas
Creation of the Calling Stumps on Beer campaign: FLARE