Jim Beam launches Jim Beam Orange


CHICAGO – Jim Beam has officially announced his new product available in the bourbon aisle this summer: Jim Beam Orange. Jim Beam Orange combines a juicy and bright orange flavor with Kentucky Straight Bourbon Whiskey to give a light and bright touch to simple summer cocktails such as Jim Beam Orange Highball.

Jim Beam Orange perfectly combines the taste of sweet citrus, oak and light char, producing a fresh, tangy aroma and golden color. It is best enjoyed in a chilled shot glass or in a refreshing Highball cocktail made by mixing Jim Beam Orange and sparkling water over ice, topped with an orange wedge.

The Jim Beam brand was one of the first to pioneer the flavored whiskey segment, starting with the release of Red Stag by Jim Beam Black Cherry in 2009. Over the years, Jim Beam has continued to expand its portfolio of aromas to appeal to bourbon lovers of all. kinds, unlocking new tastes and opportunities for consumers that may be newer to the bourbon space.

“As an innovator in the bourbon industry and a pioneer in flavored whiskey, we understand that many drinkers are looking for something a little different – perhaps brighter and more refreshing – during the summer months. That’s why we chose Orange to join our other tasty offerings, ”said Malini Patel, Managing Director of the James B. Beam Distilling Co. at Beam Suntory. “Our flavored offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with exciting new taste profiles. If you love bourbon and are looking for a summer refreshment, or if you’re new to bourbon and exploring different tastes and ways of drinking it, Jim Beam Orange is for you.

Jim Beam Orange has a blood alcohol content of 32.5% and is now available at select retailers nationwide for a suggested retail price of $ 15.99 per 750ml bottle.

For more information on Jim Beam Orange, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial), or visit jimbeam.com.


As a world leader in premium spirits, Beam Suntory inspires human relationships. Consumers around the world are asking for the company’s brands, including iconic bourbon brands Jim Beam and Maker’s Mark, Suntory Kakubin whiskey and Courvoisier cognac, as well as world-renowned premium brands such as Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whiskey; Teacher’s, Laphroaig and Bowmore Scotch whiskey; Canadian Club whiskey; Tequila Hornitos and Sauza; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and premium cocktails On The Rocks.

Beam Suntory was established in 2014 by combining the world leader in bourbon and the pioneer of Japanese whiskey to form a new company with a deep heritage, a passion for quality, an innovative spirit and a vision of Growing for Good. Based in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.

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Luz W. German