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Last minute shoppers turn to local brick and mortar stores ahead of Christmas Day

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DE PERE, Wisconsin (WBAY) – As time is running out until Christmas morning, last-minute shoppers are heading to the doors this Christmas Eve to get their last presents before the summer holidays.

Many shoppers have piled up on last minute purchases looking for the perfect gift they need for family and friends.

With the deadline for ordering items online in time for Christmas long passed, shoppers have turned to physical stores in downtown De Pere.

“I just finished my job at the hospital and picking up gifts for nurses at work,” said Christine Dellise, Green Bay resident.

While many people have filled malls and large chain stores, some people shop locally to avoid battling the crowds.

Seroogy’s is a popular spot for those who have chosen to give a sweet gift from their favorite local chocolate factory. “There isn’t a better chocolate factory anywhere else, it doesn’t even compare,” Dellise said.

Ruth Fameree, a small business owner of Smithmaker Artisan Co. in De Pere, says her store is usually booming on Christmas Eve for those in crisis.

“Our downtown De Pere community, many of us are open to helping these customers. You don’t have to beat the crowds at big box stores and you can get more personalized service at stores like ours. So that just takes the stress away, and I think we’re helping people keep the holiday spirit or bring the holiday spirit as they head into the holidays. We take the prize away, we have tissue papers and bags so he can come out of the store and be ready to give to someone right away. So we try to make things as easy and simple as possible for everyone, ”Fameree said.

At Smithmaker, people can shop for comfy sweatshirts, plenty of candles, homemade soaps, and old-fashioned glasses created by all of the artisans in Wisconsin.

Fameree says local shopping is a trend, but it’s a trend that’s here to stay.

“I think people realize that when you shop locally, the money stays in the community, which helps support families, your neighbor, things like that, rather than going up the corporate chains. So buying local, I think it just brings that community spirit to people and makes them feel good, and that really makes business owners thankful, ”Fameree said.

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