NI designer outlet will welcome Yankee Candle, James Lakeland, AKAwear and Houstons

Northern Ireland designer store The Boulevard released a cracker ahead of the Christmas rush by announcing the arrival of four new tenants this week.

Yankee Candle is the first to open at the Banbridge Business Park. The beloved candle brand is taking a 1,733 square foot unit near existing tenants Nike and M&S and will be joined by fashion brands James Lakeland and AKAwear in early November, taking 2,163 square foot units and 1 136 square feet respectively.

Regional department store, Houstons, will also set up shop on The Boulevard, bringing its eclectic mix of women’s fashion to a 2,436-square-foot unit, after enjoying years of loyalty on nearby Banbridge Main Street.

The newcomers will collectively create 20 local jobs – a further boost to the local economy thanks to the continued investment in the program by owner Lotus Property.

Chris Nelmes, Retail Director at The Boulevard, said: “Just six weeks from Christmas, we are delighted to welcome our new tenants offering our customers an exciting mix of quality products and fantastic offers.

“Despite the economic climate, we are optimistic about continued growth in both footfall and sales, and even more so now that we have expanded the brand portfolio here on site. The boulevard has always welcomed traffic from both sides of the border, but we are currently seeing more license plates from the south of Ireland, due to the weaker sterling, which offers the buyer a lot more for its money, in addition to the ongoing offer of up to 70% off RRP from our retailers; and really help increase footfall and sales.

Aisling Lawless, asset manager at Lotus Property, explained: “The interest we are seeing in The Boulevard and NI as a whole is a testament to a confident consumer and a strong retail and leisure market as buyers continue to want quality products and value for money – not always an easy combination to find.

“The Boulevard continues to go from strength to strength as we welcome more brands to its roster to join an already impressive mix.”

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Yankee Candle store colleague Chloe Doone and Chris Nelmes, retail manager at The Boulevard, pictured opening a new store at The Boulevard
John Houston, Managing Director of Houstons, Jamie McAtamney, Sales Assistant at AKAwear and James Lakeland, Founder of James Lakeland pictured opening new stores at the Boulevard

Luz W. German