Nike has big plans for Dallas shoppers.
The name of the central brand was displayed on the barricades in front of the former two-level H&M space on the Park Lane side of the NorthPark Center on Friday evening.
It must be a fairly elaborate new concept as the sneaker giant already has a large store in NorthPark, and the new store will take some time to build.
The store will open “winter 2023,” according to the sign, which includes the message “Here for however Dallas wants to move.”
Although Nike isn’t talking about it yet, it’s probably a concept that may not be in Texas yet. When Nike opened in NorthPark in 2011, it was the first store in the state that wasn’t an outlet. The H&M store opened the same month, and it was also the chain’s first store in Texas.
Nike will free up 25,000 square feet of space at NorthPark in the South Corridor between Neiman Marcus and Dillard’s. This section of the mall attracts larger luxury brand concept stores.
Louis Vuitton doubled in size at NorthPark with a new store in 2020, and Saint Laurent moved into a larger store in 2019 from Highland Park Village. Barricades along two other huge spaces in the same hallway have signs pointing to future Gucci and Burberry moves.
NorthPark declined to share details about the Nike store, but said it was in line with the mall’s leasing strategy “to introduce exciting new flagship concepts across all retail categories.” Several new stores are opening this summer.
NorthPark owner Nancy Nasher has a long-standing strategy to attract flagships in any category, ranging from uniquely Texas products like the three-tier Italian food emporium Eataly to the biggest local stores for the retailer. at home Williams Sonoma and fashion apparel brand Aritzia.
What makes a store a flagship? NorthPark defines it as a store “showcasing the full depth of each retailer’s collection alongside its latest product releases reserved for a select few locations around the world.”
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