The midsummer path is laden with finely cracked ice floating with sprigs of mint. We’ve come a long way since sherbet topped the roost as the ultimate summer cooler. While brands and delicate brunches with bellinis can’t replace the refreshing cold condensation of a glass of panna or lemonade, here are the latest summer saviors from our favorite drink companies.
Premium vodka brand Absolut launched “Absolut Mini” in three flavors: Mandarin, Citron and Raspberri. Small and glassy with fruity pops of color, the 200ml bottles will give consumers the opportunity to experiment and discover their palate for flavored vodka. Absolut Mini will be available in Delhi, Gurugram, Goa, Mumbai, Noida and Hyderabad.
STRANGER & SONS’ PERRY ROAD PERU
Inspired by the humble, seasonal pink perus (guavas) that line the streets of Mumbai twice a year, Stranger & Sons, one of India’s leading gin brands, has found the perfect muse to capture the spirit of the city. . Fresh, balanced and luscious, it has a fiery rosy hue and gives a fresh and effervescent sunset. This limited edition cocktail is the perfect union of the powerful Peruvian and the nine Indian botanicals of Stranger & Sons gin. Pour it over ice in a rock glass or top with tonic in a highball, served with a spicy edge. Perry Road Peru was launched nationwide this year, covering Mumbai, Pune, Bengaluru, Delhi, Rajasthan and Goa.
MAVI’S GINGER ALE
Named after co-founders Mashi and Vikram, the Pune-based startup started by brewing Kombucha and has now branched out into kefir, beetroot, sauerkraut tepache and kimchi. But one of its most exciting products to hit the market is ginger ale in four flavors including hibiscus, rose and turmeric. While most commercial ginger ale companies use carbonated water with sugar or high fructose corn syrup with natural or artificial ginger flavoring, MAVI uses organic root ginger naturally fermented over the course of days without any preservatives. Each batch is made from scratch, retaining the full spectrum of beneficial bacteria and has a richer, deeper and more intense flavor. The flavoring is done with dried flower petals and spices.
THE NEW RANGE OF ICED TEAS FROM JADE FOREST
Jade Forest, a premium soft drink brand that has had recent success creating unique and refreshing beverages in fast-growing categories, has just launched its all-new line of iced teas in three exciting flavors. Developed in collaboration with flavor specialists based in Denmark, these iced teas are packed with antioxidants and real fruit juices. Perfect for the summer months ahead, these iced teas are naturally low in calories and sugar and use black tea, green tea and hibiscus-infused tea in variations called Berry Blush, Floral Rush and Citrus Crush .
SVAMI SALTED LEMONADE
Svami, a leading brand in soft drinks, especially low-calorie tonic water, announced Svami salty lemonade in March. With this, Svami has reinvented one of India’s all-time favorite drinks: the sweet and salty fresh lime. Give your drinks a touch of nimbu with this versatile mixer and add jazz to tequila, gin, vodka, rum, whiskey, beer or get ready for brunch with lemonade mimosas and cold brew coffee lemonade. Svami Salty Lemonade has a balanced sweet and sour taste with a hint of salt that appeals to the contemporary palate.
BIRA 91’S IMAGINED IN INDIA
Bira 91, one of the fastest growing premium beer companies, has launched “Imagined in India”, a portfolio of four new limited release beers – Bollywood IPA, Kokum Sour, Brown Ale and Mango Lassi – made with local ingredients to tickle the Indian taste buds. “Imagined in India” is inspired by the raw creativity of India today driven by artists, entrepreneurs and startups.
The Bollywood IPA is loud, flavorful, and vibrant with a tropical twist, inspired by West Coast IPAs born in California. Kokum Sour completes the Indian summer by combining the traditional ingredient from the Konkan coast and the Indian palette’s affinity for sour flavors. On the other hand, Brown Ale is a blend of English nut brown ale and Antwerp amber with strong notes of coconut and vanilla. And finally, the increasingly popular Mango Lassi fuses Bira 91’s flagship Wheat Ale and a milkshake beer into one flavorful bomb. Bira 91 has revived the popular Bangalore bar with a beer range of 14 flavors.