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Supermarket operator Spinneys begins redesign of stores from first-ever outlet in United Arab Emirates

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Dubai: Emirati supermarket Spinneys goes back to its roots. The brand has undertaken a complete overhaul of its King Faisal Road store in Sharjah, which is also the premier location in the United Arab Emirates.

The 22,000 square foot store is now outfitted with “Arab-inspired interiors” as Spinneys begins rolling out new store experiences. And in a nod to current trends in the supermarket space, the King Faisal Road facility also features a cafe, as operators strive to extend shoppers’ time in-store.

“We remain committed to providing exceptional customer service at all times,” said Sunil Kumar, the CEO who previously worked as an Assistant Store Manager in the same store. “We look forward to welcoming familiar and new faces to the store.”

In its 60th year of operation in the United Arab Emirates, Spinneys operates 65 stores there. “The current redesign is not part of a major rebranding – but a redesign of store design, bringing in a new look with Arabesque design accents,” said the CEO. “This includes improved amenities for our fresh departments, expanded offerings and the introduction of Spinneys Kitchen Cafe – for a totally improved shopping experience for our customers. The main brand, which stands for best quality, superior service and freshness, remains in place. “


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