If Tyler, The Creator taught us anything about his release, it’s to expect the unexpected. He’s proven to be a wonderfully unpredictable creative force, from his music to the clothes and sneakers he designs. For its new collection, its brand Golf le Fleur has set its sights on the field of luxury fashion, and the products, filled with high-end clothing, a very first fragrance and well-designed accessories, have hit the mark. . One glance, and it’s clear that Tyler, The Creator has taken it to the next level – and we’re not just talking about the label’s mountainside pop-up store.
Longtime fans will instantly recognize the bright colors and quirky style the rapper-designer is known for. This time around, the go-to pastel palette is mostly soft blues and faded oranges. What’s surprising is that the graphic core of Golf Wang (the streetwear-style brand he launched in 2013) is nowhere to be found. Instead, there are mohair cardigans ($ 500) and leather jackets ($ 1,100) and moccasins ($ 305). Everything is resolutely upscale, some clothes are handmade in Italy. Which also means: it’s a reflection of Tyler’s own sartorial journey, from Fairfax rat skate to electric menswear royalty.
The collection also includes its first fragrance, French Waltz: a “rose-musk made for everyone”. To the non-clothing category are added nail polish, sunglasses, moleskine notebooks and a printed catalog, why not? In addition to the awesome clothes and accessories, Tyler also designed the pop-up boutique nestled in the hills of Malibu. And last week, a rotating cast of famous friends, from Kanye West to Jay-Z to Andre 3000, pulled up to the adobe-by-Flinstones mansion. The boutique houses the entire collection, but much of it can also be purchased through the Golf le Fleur website.
Everything Tyler has done in terms of style over the past few years seems to have led to this Golf le Fleur collection. We’ve seen him go from a bratty provocative in skinny jeans and Supreme caps to a serious performer in pleated pants and fluffy cardigans. When it comes to his personal style today, he’s one of them, shattering a skate rat sensibility in America’s prep for the new wave. He breaks many fashion rules and subverts the standards. And most importantly, he’s having fun and looking pretty darn stylish doing it. Watching Tyler, The Creator distill that deeply personal take on style in Golf le Fleur is a vivid spectacle to behold – and the best part is knowing that he still has plenty of tricks up his pastel sleeves.