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What the Windows, Starbucks and Burger King logos would like in the Middl


The Microsoft Windows logo has changed a lot since its introduction in 1985. But what would it look like if it had been invented even earlier, say, in the 1400s? A gothic arched window with four stained glass panes, perhaps?

The reimagined Windows logo is part of a series of medieval-style logos by Russian illustrator Ilya Stallone, who began posting them on his Instagram account in January. To date, Stallone has reinvented 25 famous logos to make them look like they were created in the Middle Ages. From Audi’s four rings, which have been transformed into wooden wheels, to Starbucks’ iconic siren and Puma’s leaping cougar, each medieval logo offers a witty interpretation of some of today’s most famous brands. today.

The idea was born when Stallone visited two medieval castles in Belarus. “The atmosphere of that time impressed me, and after the trip I decided to create a series of medieval brandings,” he says.

[Image: courtesy Ilya Stallone]

Each logo is illustrated to look imperfect – dare I say archaic – and placed on a sepia background. Naturally, the royal theme runs throughout: Burger King’s logo sees two kings squeezed like patties between two hamburger buns, themselves topped with a crown. Meanwhile, Tinder’s flame logo depicts a royal couple in a loving embrace.

[Photo: courtesy Ilya Stallone]

Some logos are all the more comical because they convey a modern concept in medieval times: instead of Spotify’s trio of waves, Stallone’s version features a medieval trumpet and two flutes floating in a green circle. And instead of the camera outline on Instagram’s logo, his version is a painting of a man wearing a high collar, resting on an easel. Some logos even come with a wordmark in an Old English style gothic font.

Starting this week, all existing logos are available in NFTS. As for the new logos? Stallone says he won’t stop until he’s tackled every brand on the planet: “When all the logos are ready, we can easily go back to the Middle Ages.”